In 2015, Nyingchi, southwest China’s Tibet Autonomous Region, welcomed 3.52 million tourists from both home and abroad, generating 3.28 billion yuan in tourism revenue, up 26.35 percent and 16.85 percent year-to-year respectively.

In 2016, using Internet promotion as the breakthrough, various activities, themed as “Products of Four Seasons”, are held in Nyingchi, which expands northern market and develops overseas market steadily. Besides, Nyingchi, boasting rich tourism resources, will give much publicity themed as “Four seasons in Nyingchi”.

The press conferences of “2016 Nyingchi 14th Peach Blossom Culture and Tourism Festival” supported by Nyingchi government and Nyingchi Travel Bureau were held successfully in Beijing and Chengdu. In the press conferences, both activities related to the Peach Blossom Culture and Tourism Festival and tourism products were introduced, receiving a lot of favor and popularity.

2016 Peach Blossom Culture and Tourism Festival, lasting about one month, will be held on March 23th in Gaila Village, Nyingchi of southwest China’s Tibet Autonomous Region.

The 2016 Peach Blossom Culture and Tourism Festival, themed as “Meeting in Nyingch, Looking for the most beautiful spring of China”, includes various activities such as “If peach blossom is just a dream” photography show, trip to the hot spring and “The beauty of peach blossom” competition.

In addition, “Searching for the land of peach blossoms” bicycle racing will be held, a great leisure activity for experiencing green health.