Photo shows tourists enjoying scenery at the viewing platform of the Potala Palace.  [Photo/Tenzen Lhamze]

Since the beginning of this year, southwest China's Xizang Autonomous Region has introduced a series of preferential incentives and subsidies to promote the healthy and orderly development of tourism. With the implementation of reward and subsidy measures as well as the arrival of summer vacation, tourists to Xizang gradually increase, and the tourism market is heating up.