Princess Wencheng, a key cultural industry project in Xizang, is an artistic masterpiece that synthesizes theatrical arts, musical compositions, and choreographic expressions. Centered on the historic political marriage alliance between Princess Wencheng and Tibetan King Songtsen Gampo, it intertwines their legendary romance with the profound theme of forging a strong sense of community for the Chinese nation.

Nowadays, visiting the Potala Palace, strolling along the Barkhor Street, and watching the large-scale live-action drama Princess Wencheng have become standard activities for tourists in Lhasa. "Princess Wencheng" has been selected as a typical case in the first batch of the national "One County, One Brand" special cultural and art projects, and listed in the national catalog of excellent tourism performances.

Since its premiere in 2013, Princess Wencheng has been staged over 2,000 times, attracting more than 30 million spectators and tourists, with a revenue of approximately 1.5 billion yuan. It has cumulatively paid over 500 million yuan in wages to local participants and has driven industrial investment in the Xizang Cultural and Creative Industry Park to exceed tens of billions of yuan.

In 2024, marking its 12th performance season, Princess Wencheng has innovatively aligned with contemporary cultural tourism trends by introducing impressive experiences including interactive activities, thousand-participant Guozhuang dance spectacles, and immersive Tibetan opera, so as to elevate audience engagement and ensure its enduring appeal.

From City Walk to immersive experiences, from industry integration to 5D time travel and virtual worlds, the "Generation Z" group, who pursue individuality and value experience-based consumption, has gradually become the mainstream customer base in the cultural and tourism industry. The focus of tourism hotspots is gradually shifting from "scenery" to "scenes". In recent years, Princess Wencheng has closely followed the trends and hotspots of the cultural and tourism market, successively creating 8 new ways to experience it, opening up new avenues for citizens and tourists to immerse themselves in the cultural and tourism offerings of Lhasa.

Through a series of continuous innovations and systematic upgrades, Princess Wencheng has consistently captivated both local residents and tourists with its ever-refreshed appeal, which is also the reason why it has been enduring, but also the reason why the popularity of Lhasa cultural travel has climbed all the way.

Reporter: Liu Siyu

Translator: Zhi Xinghua

Review: Hu Rongguo, Dong Xiuli