Photo shows salespeople selling goods through live streaming. [By Tashi Dondrup]

Recently, the first e-commerce event for cultural and creative products was held at the Intangible Cultural Heritage Exhibition Center in Xigaze City, southwest China's Xizang Autonomous Region. Through on-site exhibitions and live streaming sales, 17 intangible cultural heritage products such as Tibetan incense, Thangka, embroidery, and ethnic costumes were launched. A total of 62,378 pieces of goods were sold during the event, with a cumulative turnover of 3.2761 million yuan RMB.