A Malaysian livestreamer sells products via a livestream session during the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 18, 2024.

The ongoing 4th China Cross-border E-commerce Trade Fair highlights a new model of livestream e-commerce. Professional livestreamers from Southeast Asian countries have launched sales sessions during the event. (Xinhua/Lin Shanchuan)

Exhibitors engage in business talks during the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 19, 2024.

The ongoing 4th China Cross-border E-commerce Trade Fair highlights a new model of livestream e-commerce. Professional livestreamers from Southeast Asian countries have launched sales sessions during the event. (Xinhua/Lin Shanchuan)

Indonesian livestreamers sell products via a livestream session during the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 19, 2024.

The ongoing 4th China Cross-border E-commerce Trade Fair highlights a new model of livestream e-commerce. Professional livestreamers from Southeast Asian countries have launched sales sessions during the event. (Xinhua/Lin Shanchuan)

Singaporean livestreamers sell products via a livestream session during the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 19, 2024.

The ongoing 4th China Cross-border E-commerce Trade Fair highlights a new model of livestream e-commerce. Professional livestreamers from Southeast Asian countries have launched sales sessions during the event. (Xinhua/Lin Shanchuan)

Thai livestreamers sell products via a livestream session during the 4th China Cross-border E-commerce Trade Fair in Fuzhou, southeast China's Fujian Province, March 19, 2024.

The ongoing 4th China Cross-border E-commerce Trade Fair highlights a new model of livestream e-commerce. Professional livestreamers from Southeast Asian countries have launched sales sessions during the event. (Xinhua/Lin Shanchuan)