Photo shows merchants introducing food to the masses during the "Taste of Xizang" Experience Week.

On December 14, the "Taste of Xizang" Experience Week kicked off in Lhasa City of southwest China’s Xizang Autonomous Region, aiming to implement relevant measures to promote consumption in 2024, further boost consumer confidence, and release consumption potential.

This activity includes three parts: Tasting Week, Culture and Tourism Block, and Propaganda Promotion. More than 100 food merchants as well as cultural and creative enterprises are invited to participate, allowing consumers to enjoy the unique charm of traditional Tibetan culture while tasting food, and feel the inheritance and innovation of ancient civilization in modern society.

The experience week will last until December 20, during which 1 million yuan worth of consumption vouchers will be issued. Consumers can enjoy discounts if they meet certain conditions using WeChat Pay.

Reporter: Zhang Yu, Thubten Rinchen

Translator: Zhi Xinghua, Liu Fang

Review: Hu Rongguo, Li Chengye