AI technology, cosmetics and fragrances, international luxury goods, top-tier brands, trendy domestic products… At the China Hainan International Convention and Exhibition Center (hereinafter referred to as the "Center"), countless products were displayed on various booths, dazzling visitors with their variety.

On April 13, the 5th China International Consumer Products Expo (hereinafter referred to as the "Expo") kicked off in Haikou City of China’s Hainan Province, under the theme of "Sharing Open Opportunities, Co-creating a Better Life." Inside the Xizang Pavilion at Booth 6T08 in Hall 6 of the Center, groups of consumers chatted cheerfully, carrying shopping bags printed with Xizang product logos, leaving with their hands full.

Tibetan incense, cordyceps sinensis, original Tibetan dolls, low-sugar and low-fat highland barley noodles… The pavilion offered a wide range of products that attracted great interest from buyers and consumers, who stopped at the booths to inquire about prices and sample the goods. "I just tried Xizang’s gastrodia elata—it looks and tastes great, so I bought two bags. I’ve always wanted to buy specialty products from Xizang, and I never expected to find them at the Expo. This trip was definitely worth it," said Wei Chunxiu, a consumer from Hainan.

"Our company specializes in producing high-end, healthy plateau rapeseed oil. From raw material selection to production, processing, bottling, and final packaging, everything is completed on the Qinghai-Tibet Plateau at an altitude of over 3,600 meters. That’s why it’s very popular among Hainan consumers—many people have come to inquire and make purchases. We hope that through the Expo platform, more people will learn about our products and help promote the Xizang brand," said Li Xie Wangchug, an employee of Xizang Nalan Ecological Industry Co., Ltd.

Shi Chenghua, a member of the Party Leadership Group and Deputy Director of the Xizang Autonomous Region Department of Commerce, introduced: "For this Expo, Xizang has organized 22 enterprises to bring over 200 products. This is an important initiative to expand domestic demand, boost consumption, and especially to actively integrate Xizang into the nation’s major development strategies and share in future growth. We hope that through this platform, Xizang enterprises can align with international standards while also leveraging the Hainan Free Trade Port to explore new development paths."

The Expo will run until April 18. During this period, Xizang will host a dedicated investment promotion conference to attract more enterprises to visit, understand, and invest in Xizang.

As the largest consumer goods exhibition in the Asia-Pacific region, this Expo features participation from over 71 countries and regions, more than 1,700 consumer enterprises, and over 4,100 brands. More than 20 renowned domestic and international companies will collectively launch nearly 100 debut and new products. With the theme of "Crossing Mountains and Seas, Treasures from Xizang Go Global," the Xizang Pavilion showcases famous, specialty, high-quality, and innovative products of 22 participating enterprises, covering plateau agricultural specialties, handmade cultural and creative goods, Tibetan medicine, and more.

Reporter: Samten Wangmo, Tenzin Namse

Translator: Liu Fang， Jia Dan

Review: Hu Rongguo, Dong Xiuli