"Highland barley from Gyantse, quinoa from Sakya, pulu (wool fabric) from Dingri, and salmon from Yadong..." In front of the camera, Migmar Tsangjo, a villager from Jijiao Village, Lhatse County, Xigaze, passionately introduces local agricultural products to netizens across the country.

Since entering e-commerce, Migmar Tsangjo has seen the power of the internet. "Many products sell out immediately," she said happily. Demand has grown from regional to national, as consumers from other provinces discover and appreciate their products.

In recent years, the rise of live-streaming and online stores has boosted traditional industries and spurred the growth of specialty sectors. Improved rural logistics and communication infrastructure in Xizang bring stable internet and delivery services to remote areas, paving the way for agricultural products to reach broader markets.

The booming e-commerce sector demands more skilled talent. As the sector evolves with emerging models, e-commerce talents need more comprehensive professionalism, knowledge, practices, and expertise.

However, rural e-commerce in Xizang lacks advanced professionals across the entire chain—from production to sales. In response, the Department of Commerce of Xizang Autonomous Region has launched the "E-commerce into Rural Areas" project, creating an "online platform + offline training" dual-drive model to cultivate talent for the digital transformation of local specialty industries.

Online, Xizang has built an e-commerce training platform integrating PC, APP, and management backend. By pooling resources from major domestic e-commerce platforms, it creates a cloud-based knowledge base covering policy interpretation, operations, and brand marketing. Special features like "fragmented learning" module and "case study" column enable farmers and herders to learn anytime via mobile phones and review successful live-streaming campaigns for quick skill development.

Offline, the department organizes targeted training across all seven cities. These courses include "digital economy and industrial governance" for officials to improve policy implementation; "live-streaming and supply chain management" for cooperative operators to expand sales of products like yak meat and highland barley; and "e-commerce entrepreneurship camps" for returning youth to cultivate new business entities. This initiative has helped multiple county-level specialty products gain recognition beyond Xizang.

These programs go beyond technical skills, fostering brand awareness and market orientation. Tashi Lhamo, a villager from Jiuhe Village, Chongye County, Shannan, goes live through her account "Xizang Lhamo," which has gathered 4 million followers. Through live-streaming, she sells butter, tsampa, dried cheese curds, and other local specialties nationwide, becoming the most popular live-streamer in the area.

Success stories like Tashi Lhamo's are inspiring more farmers and herders to join e-commerce. A growing number of local e-commerce leaders and influencers are emerging, inspiring others to follow.

Today, agricultural products are turning into real profits through e-commerce. "New farmers" skilled in e-commerce are bridging the gap between markets and fields, injecting momentum into rural revitalization.

Reporter: Geng Ruixian, Tang Yanping 

Translator: Yang Xiaofeng, Zhi Xinghua 

Review: Hu Rongguo, Drakpa Wangchen