Quxu County, Xizang, has been deeply cultivating its pure land health industry, expanding its market through multiple channels such as e‑commerce, Dongfang Zhenxuan (Oriental Selection), and thousands of supermarkets. Through the "enterprise + park + farmer" model that connects and benefits local farmers, it purchases highland barley raw materials locally, employs local farmers and herders nearby, and generates over 6 million yuan in additional income for the local annually.

Photo: Xizang Daily

Editor: Su Yun, Tenzin Seldron

Translator: Zhi Xinghua, Ni Weijing

Review: Drakpa Wangchen, Zhang Qi