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Preserving intangible cultural heritage and leading villagers to prosperity

Source:xzxw.com 2026-09-03

In Sama Village, Liangqu Town, Biru County, Nagqu City, Xizang Autonomous Region, Jiawang Longzhu has spent over a decade rallying fellow villagers to start businesses together as a team. What began as a small workshop run by five herder households has grown into a cooperative with assets exceeding 5 million yuan. The cooperative has carried forward the intangible cultural heritage of Tibetan-style plain tea making, developed more than ten types of highland specialty agricultural products, and helped boost local incomes and improve livelihoods. 

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Photo: Xizang Business Daily

Editor: Su Yun, Ni Weijing,Yeshe Tsomo

Translator: Dan Zhen

First Review: Zhi Xinghua, Zhang Yiming

Second Review: Drakpa Wangchen

Third Review: Hu Rongguo

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