The locally produced woolen cloth, or nambu, is part of a long, profound traditional culture in Tibet. It not only reflects the folk customs of the region, but also demonstrates the harmonious coexistence of all ethnic groups of the region with nature, Guo Xiuling, founder of Chinese brand Sand River, was quoted as saying by Tibet Daily.

As the planner of the fashion show, Guo said that under the guidance and matchmaking of the "aid Tibet" cadres from Shanghai, the fashion design of Sand River has been integrated with Tibetan woolen cloth craftsmanship, providing a close-up experience of visual impact — a collision between traditional woolen clothing handicrafts and modern fashion clothing design.