Consumers are buying new-style Tibetan boots in a specialty store in Lhasa. [Photo/China Tibet News/Tenzin]

In recent years, the national apparel industry of Tibet Autonomous Region has developed rapidly. Constantly absorbing modern fashion elements, traditional Tibetan costumes are deeply favored consumers.

Located in Mayi Village, Gadong Town, Bainang County, Shigatse City, Tibet Autonomous Region, the Tibet Juemu Laru Culture Communication Co. Ltd. owns a lot of famous brands. With exquisite appearance and comfortable wearing experience, the new-style Tibetan boots are especially sold well in the market. As the company is expanding and the output is increasing continuously, the company's role in driving villagers to get employed and promoting poverty alleviation is becoming more and more obvious. In recent two years, the company's poverty alleviation funds have reached 830,000 yuan and households benefited from the funds reached 36.