It is reported that Alibaba Group Holding Ltd and Tibet E-commerce Company held "Internet plus Tibet's intangible cultural heritage" Alibaba activity approved by People's Government of Tibet Autonomous Region in Hangzhou, capital of China's Zhejiang province. This activity will last three days.

Tibetan culture is an integral part of Chinese culture. Tibet's intangible cultural heritage needs protecting and inheriting, which plays an important part in enriching Chinese civilization and strengthening national unity. The activity includes more than 10 intangible culture items covering Tibetan opera, Thangka, Tibetan medicine, weaving crafts and Tibetan calligraphy. Besides, 28 inheritors of Tibet's intangible cultural heritage also attended this activity.

"This is the first time for China's Tibet to promote and publicize Tibetan cultural heritage on the famous web site. Inheriting and protecting Tibet's cultural heritage with Internet is a successful practice of "Internet plus Tibet's intangible cultural heritage", which also consists with the trend of times. We will further strengthened the cooperation with Alibaba Group Holding Ltd and other famous companies so as to reach strategic cooperation agreements. That will blaze a trail in protecting Tibet's intangible cultural heritage by promoting Tibet's intangible cultural heritage on the Internet and e-commerce of intangible heritage products,” said Xufei, director of Tibet industry and information technology.

Through "Internet plus", customers and users of Taobao(Alibaba Group's Internet platform) will know more Tibet's rich culture and intangible cultural heritage, according to a spokesman with Alibaba Group's Taobao.com.